The following is a possible checklist of items you would like the Church Shopper to observe and comment on in his or her feedback. Note that some of the items (i.e., nursery, youth department) may only be relevant if the shopper is a person needing that sort of ministry.
Facilities:
____ Parking (ease, accessibility, signage)
____ Ease in determining main entrance
____ Landscaping
____ Ease in finding the church
____ Exterior signs (condition, clarity, size)
____ Signage in finding where I need to go once inside
____ Exterior of facility and church buildings (paint, curb appeal)
Hospitality:
____ Greeting (by anyone, warmly/coolly, too gregarious)
____ Offered help in finding location/classroom
____ Appearance of greeters
____ Visible name badges
____ Offered bulletin/worship folder
____ Knowledgeable of facility/class locations/church information
____ Refreshments
____ Did I feel comfortable as a newcomer, or under a spotlight?
Nursery:
____ Signage/directions
____ Cleanliness
____ Staff (adequate number, competence, appearance)
____ Facility (size, appearance, equipment)
____ Check-in system
____ Security
____ Check-out system
____ Pager system
Children's:
____ Teacher there/semblance of order
____ I met the teacher
____ Child was greeted, made to feel at home
____ Directions to classroom
____ Introduction/orientation
____ Equipment
____ Decorations
____ Take-home materials
____ Check-in system
____ Check-out system
____ Follow-up
Youth:
____ Teacher there/semblance of order
____ I met the teacher
____ Child was greeted, made to feel at home
____ Directions to classroom
____ Introduction/orientation
____ Equipment
____ Decorations
____ Follow-up
Worship Service:
____ Arrival time ________________
____ Auditorium appearance
____ Seating (availability, comfort)
____ Help offered to find seat
____ Could I see the screen?
____ Was the music balanced (vocal versus instruments)?
____ Did the worship service flow freely?
____ Message/sermon
____ length
____ clarity
____ interest
____ relevance
____ notes
____ pastoral perceptions (attire, friendliness, etc.)
____ content
____ Audio (soft, loud, quality)
____ Friendliness (general feel, warmth)
____ Left understanding theme of the service?
____ Length of service
____ Relevance (contemporary, liturgical, traditional flavor)
____ Did I feel informed about what I was to do/when?
Rest Rooms:
____ Signage/directions
____ Lighting
____ Décor
____ Aroma
____ Cleanliness
Visual Image Package:
____ Bulletin/worship folder (printing, graphics, clarity, information)
____ Newsletter
____ Brochures
____ Business card
____ Advertising
____ Logo
____ Signage
____ Foyer area
____ Information availability (arrangement, thoroughness, appeal)
Follow-Up:
____ Appropriate amount (too much, too little)
____ Type of follow-up received
____ Overall comfort (embarrassed, felt welcome, etc.)
____ Friendliness of people
____ Friendliness of pastor/staff
Miscellaneous Survey Possibilities:
____ Called the church for information and was received well
____ Requests were followed-up by appropriate staff
____ Received the information by mail in _____ days
____ How is the church perceived in the community?
____ What are our strengths, weaknesses?
____ Is this a place where you would want to return? Why or why not?
____ Is this a place where you would invite your friends/neighbors to attend? Why or why not?
From
The Five-Star Church, © 1999 by Stan Toler and Alan Nelson. Published by Regal Books, www.regalbooks.com Used by permission. All rights reserved.
http://www.regalbooks.com. To purchase a copy,
click here.
copyright © 2009 Group Publishing Inc.
